Join those who have chosen purefit for a well-cut, comfortable T-shirt designed to flatter all figures . A fitted cut , a clean drape , and a simple style that adapts to all everyday wear.

Hugo L.

Bought the The Épure T-shirt - Navy Blue/L Discover

David L.

Bought the The Épure T-shirt - Olive/L (Sold Out) Discover

Max M.

Bought the The Épure T-shirt - Black/M Discover

Nicolas T.

Bought the The Épure T-shirt - Navy Blue/L Discover

Julien R.

Bought the The Épure T-shirt - White/XL Discover

Karim S.

Bought the The Épure T-shirt - Sand/M Discover

Clement P.

Bought the The Épure T-shirt - Navy Blue/L Discover

Tilio H.

Bought the The Épure T-shirt - Navy Blue/M Discover

Thomas B.

Bought the The Épure T-shirt - White/L Discover

Our History

I was tired of hesitating every morning in front of my wardrobe. Taking it off, putting it back on, taking it off again... That t-shirt that's bulging, the one that's stretching out, the other that's turning yellow. By dint of searching for THE right one in the pile, I realized that it simply didn't exist.

The trigger

The turning point came in a gym locker room. Watching a 40-year-old friend constantly readjust his T-shirt, uncomfortable, I realized we were all in the same boat. That night, I jotted down the characteristics of the perfect T-shirt: the one you slip on without thinking and that automatically makes you look your best.

The birth

Today, PUREFIT brings that vision to life: the T-shirt you choose with your eyes closed in the morning. The one that flatters your figure, hides what needs to be hidden, and stays with you for years to come. No more hesitation, just trust.

The solution

Answers to your important questions
Already adopted by thousands of customers